01. What is 3d architectural rendering? What are the benefits?

3D Architectural rendering: The Complete Guide

 

In this chapter we’ll explain exactly what architectural rendering is and what the main benefits of using it are. We’ll also give you a rundown on who typically uses architectural rendering and for what purposes.

Clients:
Architects, Property Developers, Interior Designers, Builders, Planners

Author:
Nick Martin 

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Chapters: 

01. What is 3D Architectural Rendering? Benefits & Uses

02. 3D Architectural Rendering Software

03. How to write a great brief for your architectural rendering project

04. The different types of architectural rendering services

05. How to choose the right balance of shot types for your campaign

06. Architectural rendering prices

07. How to choose a studio | Render quality explained

08. What documentation you’ll need to provide

09. The creation Process | Typical Timeframes

10. How to provide great feedback

11. How to avoid time delays and revision fees

12. Architectural Rendering Case Studies

interior architectural visualisation of a living room with a sofa and chair

What is architectural rendering?

Architectural rendering is the art of creating photorealistic three-dimensional digital images that depict an architectural design before it’s been built. Architectural renders are commonly used as marketing assets and design analysis tools in order to visualise a building prior to construction.

What are the benefits of architectural rendering?

There are many benfits to architectural renderings but two of the most significant are: 

01. Property Marketing. Architectural renderings are widely used in property development and real estate marketing to sell homes ‘off the plan’. Photorealistic architectural renders provide everyday people with a more tangible and perceptible understanding of the design than traditional architectural drawings.

02. Design Anlaysis. Architects and designers can accurately visualise their projects in the design development phase. This allows for careful design refinement and simpler collaboration with clients, partners and stakeholders. 

Who commonly uses architectural rendering?

Architects, property developers, builders, interior designers, real estate agents, landscape architects… pretty much anyone involved in the property industry would be familiar with architectural rendering. It can also be known as architectural visualisation or artists impressions. 

Interior artist impression of a lounge chair and lamp next to a window

Seeing is believing.

What purpose is architectural rendering typically used for?

Architectural rendering is generally used for 3 purposes:

01. Property Marketing. Architectural renders are created in order to help potential buyers see a realistic representation of what they are buying. Architectural renders are used in advertisements, brochures, websites, signage and almost all marketing touch points as the primary visual tool for most modern property marketing campaigns. 3D renders have now become more or less essential in order to market unbuilt property. Buyers expect them. 

02. Design Analysis. Architects and building designers often use architectural renders in order to analyse their designs.

03. Design Applications. In Australia, 3d renders are often a requirement for DA (design application) submissions to local government bodies in order to obtain planning approval for the project. 

Interior artist impression of a guest suite with kitchenette

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