The Wood Room
3D Visualisation

Our first 3d visualisation for The Wood Room achieved a 1000% increase in Instagram likes compared to their previous traditional photography posts. 

We have had the pleasure of working with bespoke Australian furniture creators ‘The Wood Room’ for several years now. Over that time they have experienced incredible growth and Harp has been an integral part of that success. 

Client / Designer:
The Wood Room

Services:
3D Visualisation – Furniture

Expertise:
high poly 3d modelling, look development, stage/scene creation, 3d rendering, retouching

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3d product rendering of of an oak dining table in a white room with polished concrete floor

The problem

In order to get high quality product photos, furniture brands typically need to find and hire: a suitable location, a talented photographer and a great stylist. They then need to organise shipping/transport of their furniture to the location and hope that everything and everyone comes together perfectly on the day. And once the actual shoot is done the raw shots still need to go to a retoucher for grading before eventually being ready for use. This process can take months of organisation and cost a small fortune. 

The solution

Becoming increasingly frustrated with the process of acquiring high quality product photography of their designs, The Wood Room decided to investigate the possibility of replacing traditional photography with photorealistic 3d renders. This would enable them to bypass the logistical and financial headaches of traditional photo shoots and get their new products to market much faster. 

The Wood Room have a very specific style and a large majority of their sales comes from one platform – Instagram. So our challenge was to create 3d renders that were perfectly photorealistic, generated high engagement (and sales) on Instagram and seamlessly blended into their previous image style.

The results.

One of the very first renders we did for them, the render above (The Bell Table) became their most liked image instantly. Up until then, their posts had been averaging around 300-400 likes and 15-20 comments. The Bell table 3d render received over 4000 likes and more than 200 comments! A 1000% increase! This resulted in a huge number of enquiries and sales. An incredible return on investment for the price of the render. This trend continued, with Harp’s 3d renders significantly and consistently outperforming the traditional photos. One of our most recent 3d visuals received over 9600 likes and 540 comments! The Wood Room were also able to grow thier following from around 30k to 100k and counting….

How we did it:

3D Visualisation Lifestyle Shots

We have designed and developed several ‘base’ scenes for The Wood Room which we are able to re-use for new designs where applicable. These base scenesd were carefully lit and styled to display the designer furniture in a way that perfectly complimented the various timber finishes as well as seamlessly integrating into their website, instagram and other marketing channels.

3d visualisation vignette of a lounge chair in a studio scene with black lamp and floor rug

The Bell Table 3d render achieved over 4000 likes and more than 200 comments. A 1000% increase over their previous posts.

3d visualisation of a dining table in a room with a white cladding and polished concrete floor
3d visualisation of a dining table in a room with a white curtain and polished concrete floor

Return on Investment

The primary aim with all 3d product renderings that we create is to provide a high resturn on investment for our clients. For the Wood Room, the alternative option of organising a photo shoot (finding and hiring suitable spaces, organising tranport, professional photographers and stylists etc) was a financial and logistical nightmare. The cost and time savings alone have made 3d rendering a no-brainer for them. And the fact that our 3d renders outperform their traditional photography by 1000% makes it an incredible return on investment.

furniture 3d visualisation of a dining table in a room with polished concrete floor and walls

Close Up Details

We create all of our 3d assets in ultra high resolution detail so that we have the ability to position our virtual cameras anywhere in the scene and still maintain ultimate photo realism. Close-up details a perfect for showcasing design details and key features in accompanying renders.

a close up 3d visualisation of a dining table in black

Insitu Lifestyle Scenes

As well as several base scenes for more studio style renders we have also created some full scale architectural spaces to showcase specific furniture pieces. The Wood Room came to us with an idea and a mood board for an incredible home that they wanted to ‘shoot’ one of their new table designs in. We did the rest!

3d visualisation of furniture dining table in a modern architectural home

In order to capture your audiences attention we need to think outside the box. Experiment. Do things differently.

Stylised Studio 3D Visualisation

One of the stylised ‘base’ scenes we created to produce a series of studio renders in is affectionately called ‘The Arches Scene’. We have configured this virtual space so that no matter what size of furniture we are ‘shooting’ we have the ability to move cameras, lights and walls around in order to create the best possible composition.

  • furniture 3d visualisation of a walnut orbit dining table in a studio scene with concrete floor and white walls

Interior Styling

For a few of the renders we wanted to add some subtle styling and accessories to accentuate the furniture design. We have a large library (which grows daily) of designer props such as bouquets, vases, books, kitchenware, rugs and more to populate our scenes. Our inhouse interior stylist chooses each piece carefully and works with our 3d artists to position them perfectly in the image.

 

furniture 3d visualisation of a dining table looking down from the top with 4 ceramic mugs
3d visualisation of a furniture console with some pampas grass in a vase

A room should feel collected, not decorated.

Our 3d renders for the galley table which The Wood Room used on their instagram feed have been amongst their most popular. With one of them achieving over 9600 likes and more than 540 comments! By far their most appreciated and engaged with post to date.

3d visualisation of a walnut dining table in a studio scene with concrete floor and white walls
3d visualisation close up of a walnut dining table in a studio scene with concrete floor and white walls
3d visualisation of a walnut single viking dining table in a studio scene with concrete floor and white walls
furniture 3d visualisation of a walnut viking dining table in a studio scene with concrete floor and white walls

Vignette 3D Visualisations

We really enjoy creating well composed and more ‘candid’ style vignette images which may not show the entire piece but give great insight into the finer detail of the product.

furniture 3d visualisation of an oak coffee table with sofa in background
3d visualisation of a long oak viking dining table in a studio scene with concrete floor and white walls

Good design is good business.

One of the most enjoyable parts of our work is being able to collaborate with like minded design professionals who have a great vision which we are able to bring to life. The Wood Room are focused on creating extraordinarily well made furniture and have an incredible sense of style which has been a pleasure for us to continually be involved with.

3d visualisation of an oak viking dining table in a studio scene with concrete floor and white walls
furniture 3d visualisation of an oak dining table with arches

Different Finishes

Most of The Wood Rooms furniture comes in multiple finish options. One of the great things about 3d visualisation is the ability to change finishes and materials on a product relatively quickly and easily in order to produce multiple colourways that are easily comparable.

furniture 3d visualisation of a marble dining table
3d visualisation of a 3 seat sofa and coffee table in a studio scene

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