Terrace – East Village
Architectural Artist Impressions of a modern townhome.
Bespoke townhome design for West Australian home builders – Terrace. As part of the innovative East Village, we were tasked with creating a series of artist impressions and 3d animation for this unique home. The challenge was to portray the relatively small spaces in a way that embraced the intimacy of the design whilst highlighting the functionality.
Client / Designer:
Architectural Artist Impressions
high poly 3d modelling, texturing, 3d rendering, retouching, 3d animation, VR
Once our modelling team had created a highly detailed model of the entire home, we began to explore each space for interesting camera angles. We began to get a feel for each space and how light filtered through the design. We find that with thorough analysis we are able to better understand the architects design intent and lock into the key elements of the design in order to find the most valuable compositions.
Interior Architectural Artist Impressions
After our initial research and development into the project we were getting a slightly ‘sultry’ vibe from the interior design. So we decided to explore this further by using a somewhat moody overcast lighting setup. This brought a nice diffuse quality to the light which enhanced the look and feel we were aiming for.
Strong contrast and bold lines.
Our interior stylist decided on a modern contemporary look & feel with earthy tones and strong textures. The target audience was young professionals so with that in mind we wanted to keep it chic and sophisticaed but warm and homely. A place you aspire to come home to.
Vignette Artist Impressions
Throughout our initial exploration phase we are always on the lookout for interesting close-up vignette style shots. The aim of these editorial style images is to tell a small story about the space. This helps viewers to picture themselves within the scene and place themselves in the story. Creating this emotional connection greatly enhances appreciation for the project and design.
3D Architectural Animation
The brief for this project was to create a high quality 3d animation that Terrace could use across multiple platforms to showcase this townhome design and achieve presales for the project. Commonly referred to as a ‘fly-through’ (although that term is a little out of date), these types of short film are becoming increasingly popular due to the broader appeal of video and the high level ROI they are capable of.
There is beauty in simplicity.
When you flick through any architectural or home related magazine you will notice that a huge number of the interior photos are close-up vignette style shots. That is because they are typically well composed and tell a small story. If there is too much going on in an image or it is too cluttered and ‘busy’ it becomes less appealing.
Colour Scheme Options
This kitchen design came in 2 different colour scheme options – light and dark. We created a render for each from the exact same viewpoint so that they are directly comparable. Check out our services page to learn more about the different shot types in architectural rendering.
Design won’t save the world. But it damn sure makes it looks good.
One of the most enjoyable parts of every project for our team is styling the interiors. Our stylists carefully analyse each space, its form and fuction as well as the material palette of the architecture. We then profile the target audience and use all of these elements to inform our choices and create spaces that look great aesthetically and appeal to a specific group of buyers.
Styling to the Camera
In order to get the best results our stylists like to ‘style to the camera’. Every piece of furniture and accessory is rotated, scaled, tweaked and adjusted so it looks just right through the eye of the lens.
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