Terrace – East Village
Artist Impressions

Architectural Artist Impressions of a modern townhome.

Bespoke townhome design for West Australian home builders – Terrace. As part of the innovative East Village, we were tasked with creating a series of artist impressions and 3d animation for this unique home. The challenge was to portray the relatively small spaces in a way that embraced the intimacy of the design whilst highlighting the functionality.

Client / Designer:
Terrace

Services:
Architectural Artist Impressions

Expertise:
high poly 3d modelling, texturing, 3d rendering, retouching, 3d animation, VR

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Our approach

Once our modelling team had created a highly detailed model of the entire home, we began to explore each space for interesting camera angles. We began to get a feel for each space and how light filtered through the design. We find that with thorough analysis we are able to better understand the architects design intent and lock into the key elements of the design in order to find the most valuable compositions.

Interior Architectural Artist Impressions

After our initial research and development into the project we were getting a slightly ‘sultry’ vibe from the interior design. So we decided to explore this further by using a somewhat moody overcast lighting setup. This brought a nice diffuse quality to the light which enhanced the look and feel we were aiming for.

Interior artist impression of a guest suite with kitchenette

Strong contrast and bold lines.

Interior artist impression of a kitchen with black cabinets and benchtops
Interior artist impression of a kitchen with black cabinets and benchtops from a 3/4 angle
Interior artist impression of an outdoor alfresco balcony area with dining table and pot plants
Interior artist impression of an outdoor alfresco balcony area with dining table and pot plants

Interior Styling

Our interior stylist decided on a modern contemporary look & feel with earthy tones and strong textures. The target audience was young professionals so with that in mind we wanted to keep it chic and sophisticaed but warm and homely. A place you aspire to come home to.

Interior artist impression of a bedroom with a modern bed and pouf

Vignette Artist Impressions

Throughout our initial exploration phase we are always on the lookout for interesting close-up vignette style shots. The aim of these editorial style images is to tell a small story about the space. This helps viewers to picture themselves within the scene and place themselves in the story. Creating this emotional connection greatly enhances appreciation for the project and design. 

Interior artist impression of a lounge chair and lamp next to a window

3D Architectural Animation

The brief for this project was to create a high quality 3d animation that Terrace could use across multiple platforms to showcase this townhome design and achieve presales for the project. Commonly referred to as a ‘fly-through’ (although that term is a little out of date), these types of short film are becoming increasingly popular due to the broader appeal of video and the high level ROI they are capable of.

Interior artist impression of a living room with dark blue sofa, black mid century lounge chair and oversize lamp

There is beauty in simplicity.

Editorial Imagery

When you flick through any architectural or home related magazine you will notice that a huge number of the interior photos are close-up vignette style shots. That is because they are typically well composed and tell a small story. If there is too much going on in an image or it is too cluttered and ‘busy’ it becomes less appealing.

Interior artist impression vignette close up of a bathroom vanity with vases

Colour Scheme Options

This kitchen design came in 2 different colour scheme options – light and dark. We created a render for each from the exact same viewpoint so that they are directly comparable. Check out our services page to learn more about the different shot types in architectural rendering.

Interior artist impression of a kitchen with black cabinets and benchtops
Interior artist impression of a kitchen with white cabinets and benchtops

Design won’t save the world. But it damn sure makes it looks good.

One of the most enjoyable parts of every project for our team is styling the interiors. Our stylists carefully analyse each space, its form and fuction as well as the material palette of the architecture. We then profile the target audience and use all of these elements to inform our choices and create spaces that look great aesthetically and appeal to a specific group of buyers.

Interior artist impression of a living room with dark blue sofa, black mid century lounge chair and oversize lamp

Styling to the Camera

In order to get the best results our stylists like to ‘style to the camera’. Every piece of furniture and accessory is rotated, scaled, tweaked and adjusted so it looks just right through the eye of the lens.

Interior artist impression of a living room with dark blue sofa, black mid century lounge chair and oversize lamp
Interior artist impression of a bathroom with a black colour scheme
Interior artist impression of a bathroom with an all white colour scheme

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Mist.

Architectural visualisation of a boutique apartment.