3D Product Rendering

Harp is Australia’s leading 3d product rendering studio. 

Leaders in highly detailed, photoreal, 3d product rendering. We work with brands, agencies and start-ups in Australia & world wide.

We specialise in providing ultra photorealistic 3d product rendering services. We create highly detailed product renders that will elevate your marketing assets to a new level.

Clients:
Brands, Agencies, Startups, Manufacturers, Designers

Author:
Nick Martin 

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What are the different types of 3d product rendering services?

Below, we will run you through some of the more common 3d product rendering services and shot types available.  The best solution for your product could be any combination of the shot types listed below.

Please get in touch with us anytime so we can provide you with a tailored solution optimised to deliver you with the best possible results based on the latest research and data.

Studio Shots:

01

Studio 3D Product Renders (silos)

The backbone of a product marketing campaign. Studio shots are typically a close-up shot of the whole product on a plain white, black or colour background. Studio shots are best suited for online product pages/posts as they have a higher conversion rate than lifestyle shots. Some of the main benefits of 3d rendered studio shots are:

Consistency. Perfectly consistent studio shots across your entire range of products. This adds professionalism and credibility to your online store.

Flexibility. There are no limits to what is possible in a virtual studio.

Perfection. No tiny manufacturing imperfections, dirt, dust or fingerprints. Our 3d renders are perfect every time.

For best sales results, recent data suggests that the optimum number of images you should have for each product is 12.

Lifestyle Shots:

02

Lifestyle 3D Renders

Lifestyle or ‘Insitu’ Shots. This type of 3d product render features your product being used in its intended environment. You should aim to have a mix of studio shots and lifestyle shots for every product you are selling. The main benefits of Lifestyle Shots are:

Creating Desire. Aspirational lifestyle images boost emotional engagement to your product. Emotions are the primary driver behind purchasing decisions. Lifestyle shots help buyers visualise a better life with your product in it.

Storytelling. Online shoppers want to see your product as part of their daily lives. Storytelling is the most powerful sales tool available. Build a positive narrative around your product by creating lifestyle imagery that tells a small story.

Social Media. Lifestyle shots perform far better than studio shots on social media platforms such as instagram and facebook.

Roomset Design

We design bespoke virtual roomsets to display your product in an aspirational environment. Our interior design team works with our modellers to create the perfect space. The main benefits of virtual roomsets are:

Cost. To physically build a kitchen or bathroom in order to get nice product shots is expensive and wasteful. A 3d rendered  scene is a fraction of the price and is environmentally friendly.

Ultimate Flexibility. Every single aspect of a 3d scene can be changed instantly to achieve a different look and feel.

 

A CGI roomset can be completed within days. To physically build the same space in real life would take months. 

360 Turntables:

03

360 Turntables

360 Turntables are a series of still images (typically 36) that enable online shoppers to interactively rotate your product 360 degrees to view it from all angles. They are almost always shot in a studio environment (black/white/colour background). According to a recent study by Adobe, 91% of online shoppers want the ability to spin the product 360 degrees. For more stats and data check out our artice on high performance visuals. The main benefits of 360 turntables are:

Increased buyer confidence. In an increasingly digital world, the ability to view a product from all angles boosts confidence and increases sales. They help to build trust in your product and your brand.

Display all Features. If your product has important features on multiple sides its important that prospective buyers are able to see those features from all angles.

Reduced Returns. 360 turntables help buyers make informed decisions. This results in lower return rates.

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    Colourways:

    04

    Colourways

    3D Product Colourways show your product in all available colours and finishes in a perfectly seamless and comparable set of images. These help your buyers compare all the options and select their preferred colours/finishes before purchasing. The main benefits of 3d product colourways are:

    Choice. Show your customers their choices. Having multiple colour/finish options builds confidence and trust in your product and brand.

    Increased Engagement. The ability to click or scroll through multiple colourways increases engagement and interest in your product.

    Competitive Advantage. Communicating to your customer that you have multiple colour options makes you a more trusted and preferred option than a competitor who doesn’t display colour options.

    • 3d product shots colourway dark beoplay headpones

    VR 360 Photos:

    05

    Virtual Reality / VR / 360 Photos

    For a fully immersive and highly engaging experience, nothing beats virtual reality. VR comes in multiple forms. The two most commonly used in architectural visualisations are:

    #1 The fully immersive VR experience which enables the viewer to move through the space and interact with objects within the scene.

    #2. A more simple 360 photo where the viewer is pinned to one location (typically in the middle of the room) and can rotate around ‘on the spot’ to see in all directions from that single vantage point.

    For more info please read our more in-depth analysis on virtual reality.

    The use of VR in e-commerce can boost online shopping conversion by 17%. For comparison, the average e-commerce rate is 2%. VR experiences can significantly influence the purchasing decision of customers.

    Close-ups:

    06

    Feature Close-ups

    A Feature Shot is a close-up image of a specific feature of your product. These can be shot in a 3d studio environment or in a lifestyle insitu scene. They allow shoppers to see close-up detail of features that they are interested in. This builds confidence in your product and will increase sales.

     

    Close-ups provide additional visual information which helps shoppers understand how a product works or what a specific feature does.

    Pack Shots:

    07

    Studio Pack Shots

    3D Product Packshots show your product and packaging in one image. Typically the product is positioned infront of the packaging and is shot in a studio environment (black/white/colour background). The main benefits of 3d product packshots are:

    Trust. Packshots show potential buyers everything they are buying. This shows transparency and builds trust.

    Brand Recognition. Quality packshots will position the branding on your packaging centrally in the image. This helps associate the product with a brand and builds brand recognition.

    Group Shots:

    08

    Group Shots

    Group shots are when you lay out all the products that come in the box or all of the products in a particular range. Think of these as more of an informational image as they provide vital answers to questions such as ‘what do I actually get when I buy this?’ or ‘what comes in the box?’. Group shots are typically shot in a studio environment. The main benefits of groups shots are:

    They provide valuable information. They show people exactly what they are buying.

    They demonstrate value. An image showing all the accessories that might come with a product demonstrates value to the buyer which will increase sales.

    Technical Visuals:

    09

    Technical Visualisations

    Technical Visualisations are images which illustrate function. They often use graphics overlaid on top of the render to visually demonstrate a particular feature. The main benefits of technical visualisations are:

    Ability to demonstrate internal non visible features of the product.

    Images that would be impossible to create using traditional photography methods are relatively simple in CGI.

    A great way of explaining certain features or functions in a simple visual way.

    Technical visuals help to demonstrate internal non visible features of the product.

    Animation:

    10

    3D Animation is a photo-real video of your product. It can be set within a studio environment or in a lifestyle setting. As a content marketing tool, nothing beats a high quality video. On Instagram, video posts have the highest overall engagement rate (38% higher than image posts). Videos also receive over double the amount of comments. Videos should be short (less than 1 minute) and should be on-brand. At Harp, we study statistics and trends to build high quality videos that provide the best performance for our clients. The main benefits of 3d animation are:

    Engagement. High quality 3d animation is the ultimate medium for driving engagement to your product or brand.

    Narrative. The unique ability of film/3d animation to tell a story and build a narrative creates a huge range of possibilities for marketers to reach their audience and build a following.

    More info on 3d product rendering:

    3D Rendering Prices

    How much does a 3d rendering cost? In this article we’ll explain 3d rendering prices and provide you with a guide on how to get the best value for money when working with a 3d rendering studio.

    3D Rendering Software

    What software do you use for 3d rendering? There is a multitude of options available. In this guide to 3d rendering software we’ll walk you through what we use at Harp and all of the most popular alternatives as well.

    3D Rendering Jobs

    Are you a 3d rendering artist looking for a job? How much does a 3d rendering artist make? We are always on the lookout for talented and passionate people. Check out our careers page for more info.

    Harp’s 3D Visualisation Qualifications

    How do we stack up as a 3d visualisation studio? Here’s some more info on our team, their credentials, who we’ve worked with and how we’ve bcome the leading 3d visualisation studio in Australia.

    3D Product Rendering Case Studies:

    A 3d rendering of a black track light product by efficient lighting systems

    Efficient
    Lighting
    Systems.

    Photorealistic 3d renderings & animation of boutique Australian lighting products

    Bang
    & Olufsen

    Abstract 3d product shots, 360 turntables, close-ups & colourways of B&O’s Beoplay headphones