VR / AR/ WebGL
What is virtual reality & augmented reality?
Virtual Reality and Augmented Reality allow for next level immersive and interactive user experiences. VR/AR are becoming frequently used by forward thinking businesses to drive customer engagement and offer potential buyers a unique and rewarding experience.
Brands, Agencies, Startups, Designers, Architects, Property Developers
82% of companies implementing AR/VR indicate that benefits exceed expectations.
360 Photospheres are quite simply just 360 photos. We create a full CGI environment and place a virtual camera at the desired viewpoint within the space. We then render a 360 image from that location. These 360 renders enable the viewer to look around the space and view it in all directions. 360 photospheres can be used for multiple purposes:
- A 360 image on a website (as per the example on the right >)
- A Virtual Reality Tour with VR headset etc
- A motion sensitive (gyroscope enabled) image displayed on a phone or tablet (ie using your phone as a window into the space)
- Multiple photospheres from the same project can be turned into a virtual tour
Some of the main benefits of VR/AR are:
Allows the viewer to see the entire space from every direction
Creates a more engaging user experience
Provides a sense of connection to the space
Augmented Reality is when a computer generated image is superimposed or ‘augmented’ onto a users view of the real world. The resulting composite view is known as AR or augmented reality. This technology is now being adapted by forward thinking companies in product/retail, automotive, education and many other industries. Some of the main benefits or Augmented reality are:
User Experience. AR increases user engagement and interaction and provides a richer user experience.
Brand Value. Research has found that AR increases the perceived value of a product or brand.
Mobility. AR is easily accessible by mobile phone which creates a huge array of possibilities for its use.
63% of online shoppers claim augmented reality will improve their shopping experience.
WebGL (Short for Web Graphics Library)
WebGL is also used in creating the awesome augmented reality apps that enable people to see how a piece of furniture or item of clothing looks in their own living room via thier smartphone camera.
WebGL product configurator example coming soon….. watch this space.
VR Photosphere example: