VR / AR/ WebGL

What is virtual reality & augmented reality?

Virtual Reality and Augmented Reality allow for next level immersive and interactive user experiences. VR/AR are becoming frequently used by forward thinking businesses to drive customer engagement and offer potential buyers a unique and rewarding experience.

Brands, Agencies, Startups, Designers, Architects, Property Developers

Nick Martin 


Virtual Reality:


Virtual Reality / VR

Virtual Reality enables the user to become fully immersed within a space. By wearing a set of lightweight VR goggles the viewer can experience a space as if they were there in real life. Some of the main benefits or Virtual reality are:

Immersion. The viewer is fully immersed within a space. This helps to create trust and understanding for the project.

Interaction. In full VR, specific functionality can be built into the experience and the user can interact in ways that are not possible in real life.

Engagement. Far greater levels of engagement are recorded with VR than any other platform.

82% of companies implementing AR/VR indicate that benefits exceed expectations.

360 Renders:


360 Photospheres

360 Photospheres are quite simply just 360 photos. We create a full CGI environment and place a virtual camera at the desired viewpoint within the space. We then render a 360 image from that location. These 360 renders enable the viewer to look around the space and view it in all directions. 360 photospheres can be used for multiple purposes:

  1. A 360 image on a website (as per the example on the right >)
  2. A Virtual Reality Tour with VR headset etc
  3. A motion sensitive (gyroscope enabled) image displayed on a phone or tablet (ie using your phone as a window into the space)
  4. Multiple photospheres from the same project can be turned into a virtual tour

Some of the main benefits of VR/AR are:

Allows the viewer to see the entire space from every direction

Creates a more engaging user experience

Provides a sense of connection to the space



Augmented Reality

Augmented Reality is when a computer generated image is superimposed or ‘augmented’ onto a users view of the real world. The resulting composite view is known as AR or augmented reality. This technology is now being adapted by forward thinking companies in product/retail, automotive, education and many other industries. Some of the main benefits or Augmented reality are:

User Experience. AR increases user engagement and interaction and provides a richer user experience.

Brand Value. Research has found that AR increases the perceived value of a product or brand.

Mobility. AR is easily accessible by mobile phone which creates a huge array of possibilities for its use.

63% of online shoppers claim augmented reality will improve their shopping experience.



WebGL (Short for Web Graphics Library

WebGL is a Javascript API for rendering interactive 2D and 3D graphics within any compatible web browser. In laymens terms it is the technology that enables you to view and interact with realistic looking 3d models and spaces on your phone. It’s the ‘back end’ that we use to create things like online product configurators and interactive 360 product viewers. 

WebGL is also used in creating the awesome augmented reality apps that enable people to see how a piece of furniture or item of clothing looks in their own living room via thier smartphone camera. 

WebGL product configurator example coming soon….. watch this space.

VR Photosphere example:


Architectural visualisation of a boutique apartment.